Unlike TV commercials, it does not require conscientious engagement of consumers like TV advertising (to turn on TV, turn on the channel on which the advertisement is broadcast and see the advertisement in a specific schedule). Advertising costs are much lower, and the target group is people who do not watch TV, do not have time, or switch channels when a long-lasting advertising block begins.
Radio advertising does not have the visual identity of the message you want the consumer to see, while outdoor does not have these restrictions. The possibility that due to personal preference of music and selection of radio channels, the advertisement will not be passed on to potential customers is eliminated. The data show that the radio is mostly listened to in the morning and most used as an additional form of advertising in the upcoming campaign.
Unlike news, outdoor advertising is not limited to circulation, audience interest, rating of selected newspapers, etc. The newsgroup must buy a printed edition of that day or month to see the message addressed to them, while outdoor does not have these restrictions